Electric Green
2020

MINI Electric and Madrid Design Festival present ELECTRIC GREEN a light installation to reflect on the importance of reducing CO2 emissions.

In February, CaixaForum’s vertical garden will become a dreamlike space.

During the day, the new MINI Electric will release sounds of nature enveloped in vegetation. At nightfall, the lights will go out to begin the animated light show that is reminiscent of insects moving through the vertical garden, achieving a hypnotic effect.

For this immersive experience, MINI has had the help of the Mayice for the creation and production of the project.

In collaboration with Loreto Aycuens, Pablo Montero, Profuse, Juan Manuel González García, Aránzazu Mier, Javier Bardón, Alvaro Matías, Teresa López Doriga.

Thanks to MINI, Caixa Forum, La Fábrica and Comunidad de Madrid.

Clients
Mini Electric and La Fabrica
Design
Mayice
Collaborators
Loreto Aycuens, Pablo Montero, Profuse, Juan Manuel González García.
Video
Grossomodo for Mayice
Photos
Pablo Gomez Ogando for Mayice
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