Electric Green

--2020

MINI Electric and Madrid Design Festival present ELECTRIC GREEN a light installation to reflect on the importance of reducing CO2 emissions.

During the day, the new MINI Electric will release sounds of nature enveloped in vegetation.

At nightfall, the lights will go out to begin the animated light show that is reminiscent of insects moving through the vertical garden, achieving a hypnotic effect.

ClienteMini Electric / La Fabrica
Dirección creativaMayice
ColaboradoresLoreto Aycuens / Pablo Montero / Profuse / Juan Manuel González García
VideoGrossomodo
FotografíaPablo Gomez Ogando